Bringing Brands to Life with Strategy & Storytelling

I’m Lara

A visionary marketing executive driven by a passion for turning ambitious goals into measurable results. My expertise ranges from Corporate Strategy, Growth Marketing, and Thought Leadership to Events, Partnerships, and Sales Enablement.

Throughout my career, I've thrived on connecting with diverse audiences, launching brands in both Spanish and English, and crafting impactful programs across digital, audio, print, and live events. 

I'm here to spearhead and execute transformative go-to-market strategies that will propel your brand to new heights.

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Services & Expertise

  • I specialize in creating brand experiences and partnerships that connect, inspire, and deliver measurable impact.

    Strategic Partnerships

    Brand Collaborations

    Content & Promotion

    Planning & Execution

    Sponsor Activation

    Executive Visibility & Speaker Curation

    Vendor Relationships

    Event Calendar Planning

    Collateral Material

  • I build the marketing foundation— from brand positioning to cross-functional execution—that drives growth and clarity at every stage.

    Brand Strategy 

    Go-to-Market Planning (Rebrands, Mergers, Launches)

    Competitive Analysis

    Campaign Development

    Budget Management

    Processes & Operations

    Cross-Functional Communication

    Team Building & Mentorship

    Website Management 

  • I lead the development and execution of programs that attract, convert, and retain the right audiences across paid, owned, and earned channels.

    Demand & Lead Generation

    Paid Media (Search, Social, Display)

    Email & CRM Management

    A/B Testing & Optimization

    Account-Based Marketing

  • I shape thought leadership that elevates brand voice, highlights innovation, and builds long-term credibility.

    Storytelling

    Narrative Development & Positioning

    Industry POV’s & Trend Insights

    Content Formats: Newsletters, eBooks, Webinars, Articles, Video, etc.

    Third-Party Collaboration (AdAge, Marketing Brew, etc.)

  • I equip sales teams with the messaging, tools, and creative strategies they need to close deals and grow relationships.

    Sales Narratives & Messaging

    Pre- and Post-Sale Integrated Marketing Proposals and Execution

Bringing people together, aligning priorities, and moving work forward with clarity, empathy, and trust builds lasting partnerships.

Diplomacy is my superpower.

Projects

Cheers & Accolades

“Lara is one of the most exceptional marketing leaders I’ve ever worked with. She has a rare combination of big-picture vision and flawless execution—guiding strategy at the highest level while ensuring every detail is executed.”

- Karen Weber, Director, Content Marketing, Audacy

“One of the best nights we have ever had at the ANA. A true grand slam. Innovative, creative, inspiring, and fun. Your team is amazing. So many thanks. I can’t wait for next year. With deep appreciation.”

- Bob Liodice, CEO, ANA

“In my role as the CRO of Audacy responsible for Sales, Ad Tech, Operations, Enablement & Analytics, Lara has operated as a core partner to my group and has enabled Revenue to grow exponentially. She is a great listener, highly competent with execution, and takes great care in her overall work.”

- Brian Benedik, CRO, Audacy

“When Lara is in a meeting I KNOW she's got it all handled. She is the most capable, curious, motivated, and genuine human being and marketing partner. No matter the challenge, Lara will find a way. I'm so fortunate to call her a partner.”

- Anna McMichael, SVP, Executive Creative Director, Audacy

“Lara is an incredibly talented, creative, and driven marketer. She led a strong, successful, and hard-working marketing department that pushed the limit to what a small group can do. She is detail-oriented, creative, and solutions-driven and was my right-hand partner in managing a successful division. From digital strategy and integrated marketing programs to events and partnerships, she is very talented, loyal, and passionate about what she does.”

- Veronica Wilson, National Digital Sales Director, Dotdash Meredith

For more references visit my LinkedIn profile.