Objective: Raise awareness of heart disease prevention among Latina consumers in support of the American Heart Association’s National Wear Red Day campaign.

Strategy: We partnered with Macy’s and Estée Lauder to create “Find Your Red Shopping Parties,” a national retail activation celebrating heart health through fashion and beauty. We brought the campaign to life through:

In-Store Events: Macy’s provided the fashions and Estée Lauder offered makeovers for event models, creating vibrant, wellness-forward experiences for Latina shoppers
Promotional Support: Promoted the events via in-store signage and across Siempre Mujer’s owned media platforms — digital, print, and experiential
Cultural Relevance: Aligned messaging and experiences with the values of the Latina community to drive deeper engagement

Results

• Extended awareness of heart disease prevention among Latina consumers

• Strengthened brand alignment for Estée Lauder and Macy’s

• Generated 242K+ media impressions