Objective: Promote Cole Haan’s Winter collection to a stylish, trend-setting audience while creating an elevated retail experience that connects fashion with luxury travel.

Strategy: Condé Nast Traveler co-hosted a private shopping event and cocktail party at the Cole Haan store in Boca Raton, FL.

• Exclusive Event: Invited 75+ affluent, fashion-forward guests for a curated in-store evening featuring Cole Haan’s latest Winter styles

• Luxury Travel Tie-In: Collaborated with Half Moon Montego Bay to offer a luxury trip giveaway, aligning the event with aspirational travel

• Immersive Brand Experience: Paired fashion and hospitality with cocktails, music, and destination-inspired signage that engaged all senses

• Cross-Brand Promotion: We promoted the event through print, digital, and email marketing

Results:

• Elevated Cole Haan’s seasonal collection through a stylish, high-touch brand experience

• Connected fashion and travel in a way that resonated with a young, affluent audience

• Delivered premium visibility for Half Moon Montego Bay to potential luxury travelers