Objective: Support emerging fashion talent while amplifying Siempre Mujer’s commitment to empowering the next generation of Latina and multicultural creatives in design, fashion, and entrepreneurship.

Strategy: We partnered with the Fashion Institute of Technology (FIT) to elevate its annual Future of Fashion runway show, a prestigious event showcasing the collections of graduating BFA students. Siempre Mujer brought a unique editorial perspective and cultural lens to the event through:

• Award Sponsorship: Siempre Mujer’s Editor-in-Chief served as a runway judge and presented the Best Use of Color award

• Editorial Integration: The winner, Tae Young Kim, was featured in our magazine’s “The Key to Success” column, spotlighting her creative process and entrepreneurial spirit

• Amplification & Alignment: Leveraged the show’s prestige and livestream reach to align with industry leaders like Calvin Klein, the major sponsor

• Cultural Relevance: Celebrated color as a storytelling tool in design, connecting with Siempre Mujer’s audience

Results:

• Reinforced our brand’s presence in the fashion industry through a meaningful, values-aligned partnership

• Featured a rising designer in a national lifestyle publication, driving awareness for both the student and the brand

• Aligned Siempre Mujer with premier names in fashion education and design innovation

• Expanded visibility among a style-forward, multicultural audience