Objective: Position Las Vegas as a premier culinary destination among jet-set travelers and epicurean enthusiasts, while rewarding top LVCVA meeting planners for driving business to Las Vegas.

Strategy: We created a high-impact editorial and experiential campaign that showcased Las Vegas’ world-class dining scene through chef-driven storytelling and exclusive access.

• Editorial Feature: Produced a custom in-magazine advertorial designed as a deck of Vegas playing cards, spotlighting iconic chefs including Alain Ducasse, Susan Feniger & Mary Sue Milliken, Nobu Matsuhisa, Thomas Keller, and Bobby Flay

• Live Culinary Events: Hosted intimate tastings in key markets, where chefs like Charlie Palmer and Michael White prepared signature dishes, live

• Wine Pairings: Collaborated with Gourmet magazine’s in-house sommelier to elevate the culinary experience with curated pairings

• VIP Client Engagement: Hosted an exclusive event on behalf of LVCVA for top-performing meeting planners, rewarding them with a luxury dining experience for their role in bringing business to Las Vegas

• Cross-Channel Promotion: Amplified the campaign through print, experiential, and PR channels to reach food-forward travelers and decision-makers

Results

• Elevated Las Vegas’ reputation as a global culinary capital

• Deepened client loyalty by recognizing and rewarding key planners with exclusive access

• Created memorable brand moments that linked Las Vegas with exceptional food, wine, and hospitality

• Reinforced the city’s appeal beyond entertainment, positioning it as a world-class destination for elevated experiences