Objective: Celebrate the debut of Bvlgari’s B.zero1 “Design Legend” collection by Zaha Hadid, while creating a one-of-a-kind experiential moment that connects guests to the artistry and innovation behind the brand.

Strategy: We created an exclusive, design-forward event in New York City, blending luxury, architecture, and technology to immerse guests in the story of the new collection.

Event Experience:
Hosted by AD Editor in Chief Amy Astley alongside Maha Kutay, Director of Zaha Hadid Design, and Daniel Paltridge, President of Bvlgari North America, the evening took place at 520 West 28th, the first residential building in NYC designed inside and out by Zaha Hadid. Over 200 tastemakers, industry leaders, and style influencers enjoyed curated cocktails and hors d’oeuvres by Sant Ambroeus, live music by DJ Hannah Bronfman, and an immersive virtual reality experience that transported them to Rome for a behind-the-scenes look at the inspiration and creation of the B.zero1 collection. Guests explored a gallery featuring sketches, imagery, and videos of both the jewelry line and the striking 520 West 28th building, creating a full sensory connection between design, architecture, and craftsmanship.

Cross-Channel Amplification: Leveraged AD’s brand authority and platforms to align the launch with the worlds of luxury design, architecture, and high fashion.

Results:

• Positioned Bvlgari’s B.zero1 “Design Legend” collection as an intersection of high jewelry and architectural mastery

• Generated buzz among influential media, design insiders, and luxury consumers

• Created a visually rich, immersive brand moment that extended beyond the event via editorial and social storytelling