Objective

Position Audacy as a thought leader in the audio space, equipping marketers and media planners with insights into emerging trends that drive brand success.

Strategy

Led the development of a multi-platform, bi-annual thought leadership piece to engage industry leaders with cutting-edge research on “the state of audio” including creativity, AI, measurement, media strategies, and more, offering a clear roadmap for advertisers navigating the evolving audio landscape.

The insights were delivered via:

• Digital & PDF Guide

• Multi-Channel Distribution: Webinar, articles, email newsletters, paid and owned social media, and sales resources.

• Industry Outreach:  Featured on Marketing Dive, AdAge, and direct client engagement through targeted outreach and presentations.

• Gifting to Key Clients: Printed guides delivered in the mail with a “Cutting Edge” branded cheese board gift.

Results

• Drove engagement across multiple touchpoints, reinforcing Audacy’s authority in the audio industry.

• Enabled sales teams with research-backed insights to initiate and strengthen client relationships.

• Positioned Audacy as a go-to resource for advertisers looking to stay ahead of industry shifts.

• Lifetime stats: 9K+ new sales leads, 275M+ impressions, 10K+ downloads, and 1200+ webinar attendees.