Objective:
Lead the transformation of Entercom into Audacy, a modern audio brand that reflects the company’s evolution into digital, podcasting, and premium content—and deliver a high-impact rollout that would engage employees, reintroduce the brand to advertisers, and position Audacy as a next-generation audio leader.

Strategy:

Throughout a year-long rebrand during the Covid-19 lockdown, we partnered with Landor to develop the brand’s foundational elements including the name, logo, visual identity, and sonic branding. When it came time to launch, I led efforts to ensure the brand came to life in a powerful, cohesive, and memorable way for employees and advertisers.

Tactics:

• Produced a virtual launch event using an XR set, featuring senior leadership alongside celebrity guests including Justin Timberlake, Blake Shelton, Alicia Keys, and Stephen Curry.
  Delivered branded swag kits to employees, the press, and top clients in their homes, to build excitement and foster early engagement with the new brand.

• Launched AudacyInc.com, the new corporate website serving as a central hub for advertisers, investors, and partners.

• Presented the new brand at NewFronts and PodFronts, showcasing Audacy’s expanded audio capabilities to industry leaders.

• Led a six-week paid ad campaign across digital, social, YouTube, Ad Age, and out-of-home channels to maximize awareness and reach.

Results:

Through bold vision, meticulous execution, and cross-functional collaboration, we successfully transformed a legacy radio company into Audacy, a leading audio entertainment brand

According to an Ad Perceptions Study:

• +13% increase in brand familiarity

• +23% increase in brand consideration

• 70% of respondents recalled seeing Audacy press and marketing

The ad campaign delivered 63M+ impressions.
Within 30 days of launch:

• 150K new app downloads

• Nearly 50M streaming sessions

• 10K new website visitors

• 34M social interactions
  .