Objective:
Show Verizon’s brand marketers how audio advertising—delivered through Audacy—can help them retain customers and drive more traffic into stores.

Strategy:
Developed a targeted, insight-driven ABM campaign to change perceptions among Verizon’s brand marketers, prove Audacy’s ability to deliver performance through audio, and convert Verizon into an active advertising partner.

Tactics & Execution (Oct–Dec 2024):

• Email & Social Campaigns: Emphasized that Audacy’s audience over-indexed for switching carriers, aligning perfectly with Verizon’s goals.

• Case Studies & Content: Showcased how our total audio campaigns drive in-store foot traffic.

• Executive Engagement: Sent CMO-to-CMO gifts with personalized notes to create high-level touchpoints.

• Experiential Activation: Invited stakeholders to Audacy’s We Can Survive concert to foster connection and brand immersion.

• Digital Landing Page: Built a custom page on Audacyinc.com to centralize campaign messaging and capture engagement data.

Results:

• 70K impressions

• 18K individuals reached

• 1,232 clicks to the campaign landing page

• ~4.4 exposures per person

• Verizon increased spend by 45%

• Verizon was named 2025 Radio Advertiser of the Year by the Radio Mercury Awards